Why it's important for a business to stand up for their values
In the US and many other parts of the world, increasingly, every month of June comes with an uncomfortable dilemma for most corporations. It's the month companies have to decide how much they want to prove they stand for LGBTQIA+ rights and what it's going to cost them. Every year comes with a new controversy fuelled by a reactionary segment of the population that puts every business' intergrity to test.
This year it was Target and Bud Light, that were highly critisized for ever so slightly supporting a trans person's right to exist in every stage of their life. Their leadership's reaction didn't mesure up to the situation and was proof we still have so much work to do.
Business and politics don't exist in a vacuum, and in a society dominated by the powers of the market, every economic actor must take a stance on key issues. Businesses can influence public opinion and shape the world around us.
Moreover, companies have a social responsibility to advocate for values that promote equality, diversity, and inclusion. This means supporting minorities, such as the LGBTQIA+ community, and taking action against discrimination and hate speech.
While it may be uncomfortable or costly in the short-term, the benefits outweigh the risks. It is in nobody's economic interest to build a world that's less safe, less peaceful and with more inequality. From a selfish standpoint, by standing up for what is right, businesses can attract and retain customers who share similar values, build a positive brand image, and foster a culture of inclusivity within their organization.
At The Angle Studio, we can provide resources to help you build an inclusive company culture and brand strategy by creating stunning content that reflects the true essence of your company and what you stand for. Have a look at our commitment page to find out more about what we believe in.
Happy pride month, and for those in New York, happy pride weekend!
CEO and Senior Producer